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AI Due Diligence: Revolutionizing M&A in the Digital Age

Want to make sure your company’s next big move is a smart one? Then you need to learn about AI due diligence. This isn’t just about checking the books anymore. In today’s business world, AI due diligence is crucial for informed decisions, covering areas like intellectual property, data protection, and supply chain analysis.

You wouldn’t buy a car without a test drive, right? The same principle applies to evaluating a company, especially with transactions involving AI.

The Changing Landscape of Due Diligence with AI

Traditional due diligence can be slow and tedious, involving mountains of paperwork and hundreds of hours sifting through documents. This lengthy process increases the risk of human error and costly mistakes.

However, advancements in AI are changing this landscape, offering solutions for more efficient and effective due diligence. AI tools are able to rapidly process large volumes of information.

How AI Is Reshaping the Diligence Process

AI acts like a super-powered assistant. It can handle repetitive tasks—like document review and data analysis—faster and more accurately than a human.

Tools like JP Morgan’s COIN can analyze contracts for specific clauses, instantly highlighting key information and streamlining the review process. This reduces time spent on manual review, freeing up diligence teams for more strategic work. AI-powered platforms such as EY Diligence Edge are integrating IBM Watson to analyze large datasets, identifying potential financial inconsistencies or reputational risks that a human might miss.

Deloitte’s Diligence Insights Platform helps make Know Your Customer (KYC) checks faster. This kind of advanced analytics enables companies to move quickly in the diligence phase, capitalizing on opportunities more efficiently. A Bain & Company report shows that generative AI is already being used in mergers and acquisitions (M&A) due diligence processes, demonstrating its real-world impact on deal-making.

AI Due Diligence: A Deep Dive

Using AI in due diligence has its challenges. It’s important to know the right questions to ask when using ai tools for financial reports. Finding the right AI vendor is also essential, requiring an understanding of the vendor’s AI training data, model development, and overall expertise.

Key Areas Where AI Due Diligence Focuses

AI due diligence investigates the technology behind a target company’s AI capabilities, focusing on identifying potential issues early in the diligence process. This ensures the target company’s AI is reliable, ethical, and legally sound. AI is especially useful when large amounts of unstructured data must be analyzed quickly.

  • Algorithm Assessment: Evaluate if the algorithms align with the company’s goals and claims, assessing potential risks of bias or unpredictable behavior. This involves looking at the ai algorithms used and how the models make decisions based on the available data.
  • Data Integrity: Assess the training data’s source, quality, and legality to ensure predictions are reliable and legally compliant with data protection laws such as GDPR. Consider the target company’s data analysis processes and how data points are collected and utilized for training AI models.
  • Security: Review the company’s cybersecurity measures to protect against data breaches, which can cost businesses millions in lost revenue and reputational damage. Diligence teams need to thoroughly understand the target company’s data security protocols, focusing on areas like data encryption and access control.
  • Legal Compliance: Ensure compliance with regulations like AIDA in Canada and the upcoming EU AI Act to avoid costly fines and legal issues. Staying updated on these regulations, particularly regarding sensitive data and algorithmic transparency, is essential. This includes understanding how the company handles data privacy and adheres to evolving AI governance.

Navigating new AI laws is crucial. Staying informed and compliant is critical for avoiding potential risks and maintaining a strong ESG strategy.

Mitigating Risk Through Due Diligence in AI

Data breaches are increasingly common and expensive for businesses. Thorough due diligence in AI initiatives becomes essential for risk mitigation. Due diligence helps identify potential risks and ensures AI initiatives are sustainable and legally compliant.

Gartner predicts growing adoption of AI and data analytics in VC reviews. This highlights the increasing importance of using advanced tools and technologies in due diligence processes. This use of AI software is aimed at uncovering valuable insights within financial data and legal documents, enabling diligence teams to work more effectively.

Here’s how AI enhances due diligence processes for identifying potential risks:

RiskDue Diligence Steps
Data breaches from vendorsEvaluate the vendor’s security measures and investigate past breaches. This should include reviewing the vendor’s security certifications, data handling procedures, and incident response plans. Consider how they manage data protection and GDPR compliance in their work products.
Non-compliance with GDPR, CCPA, etc.Verify the vendor’s data protection policies, legal compliance programs, and any relevant certifications related to software code and data management practices. Examine how they handle sensitive data, ensure data privacy, and maintain regulatory compliance.
Algorithmic bias creating discriminatory resultsAssess how the AI model is trained, conduct rigorous testing for bias, and consider external audits for impartiality. Look into the vendor’s AI training methodologies and the steps they take to address potential biases within the AI algorithms. This assessment should cover aspects like model fairness, explainability, and transparency, aiming to avoid potential issues with discriminatory outcomes.

Integrating these steps provides more control over risks within AI initiatives, ensuring they adhere to responsible AI principles and regulatory requirements. Effective due diligence focuses on assessing intellectual property, protecting sensitive data, evaluating AI algorithms and ensuring GDPR compliance, especially in transactions involving large language models. It also examines supply chain risks and dependencies related to the target company’s AI technology. The contract analysis aspect of due diligence, particularly with legal documents, ensures compliance and mitigates potential legal risks. This can include checking for critical clauses that may impact revenue streams or expose the company to other potential risks. AI rapidly sifts through unstructured data within financial statements and corporate finance documents, enhancing efficiency in areas like identifying potential fraud or evaluating financial stability.

FAQs about ai due diligence

What is due diligence in intelligence?

Due diligence in intelligence assesses a company’s AI usage and its impact. This includes legal adherence, ethical considerations, and robust AI model development. Evaluating the AI model helps ensure its accuracy, reliability, and ethical implications.

How will AI impact due diligence in M&A transactions?

AI automates and accelerates information analysis in M&A due diligence, reducing human error. It analyzes large volumes of data points across various sources like contracts and financial reports. AI identifies potential issues and key information faster than traditional methods. This speeds up the review process in mergers, acquisitions and other transactions and improves insights into target companies.

What are the three types of due diligence?

Three primary types of due diligence are financial, legal, and commercial due diligence. Other types include operational, technical and IT due diligence, with AI now playing a significant role in all areas by analyzing large amounts of data and providing actionable insights. Each type plays a critical role in informing investment decisions.

What is business diligence in AI?

Business diligence in AI evaluates AI’s financial impact and ethical concerns. It examines the data, tech infrastructure, and algorithms of AI tools. This diligence process scrutinizes training data quality and overall data protection measures, assessing risks related to gdpr compliance and sensitive data handling. It aims to understand potential benefits and drawbacks of implementing AI solutions.

Conclusion

Whether you’re a seasoned investor or just starting, AI due diligence is a valuable tool. It helps cut through complexity, highlighting hidden risks and uncovering opportunities within large volumes of information. Diligence ma is enhanced by automating repetitive tasks like reviewing financial reports, leading to faster deal cycles and an improved client experience. From law firms performing contract analysis and identifying critical clauses, to real estate investors reviewing property data and assessing potential issues, AI empowers businesses to navigate complex deals with enhanced precision. It helps evaluate software code, train ai systems on specific legal documents, understand how algorithms are making decisions, and ensure sensitive data and intellectual property is handled appropriately.

Thorough AI due diligence leads to better-informed decision-making and reduces time spent on manual reviews. AI rapidly extracts relevant data from unstructured documents and highlights potential risks or inconsistencies that humans may miss. By integrating natural language processing, AI focuses on the specific questions being asked during the diligence phase. AI tools for due diligence assist businesses in efficiently assessing data privacy practices, security protocols, regulatory compliance with frameworks like the GDPR, and the ethical implications of AI models. These powerful capabilities improve diligence ma by offering better insights into target companies, including potential issues within their work products or software.

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Lee Pomerantz

Lee Pomerantz

Lee Pomerantz is the founder of eMediaAI, where the mantra “AI-Driven, People-Focused” guides every project. A Certified Chief AI Officer and CAIO Fellow, Lee helps organizations reclaim time through human-centric AI roadmaps, implementations, and upskilling programs. With two decades of entrepreneurial success - including running a high-performance marketing firm - he brings a proven track record of scaling businesses sustainably. His mission: to ensure AI fuels creativity, connection, and growth without stealing evenings from the people who make it all possible.

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Mini Case Study: Personalized AI Recommendations Boost E-Commerce Sales | eMediaAI

Mini Case Study: Personalized AI Recommendations
Boost E-Commerce Sales

Problem

Competing with giants like Amazon made it difficult for a small but growing e-commerce brand to deliver the kind of personalized shopping experience customers expect. Their existing recommendation engine produced generic suggestions that ignored customer intent, seasonality, and browsing behavior — resulting in low conversion rates and high cart abandonment.

Solution

The brand implemented a bespoke AI recommendation agent that delivered real-time personalization across their digital storefront and email campaigns.

  1. The AI analyzed browsing history, purchase patterns, session duration, abandoned carts, and delivery preferences.
  2. It then generated dynamic product suggestions optimized for cross-selling and upselling opportunities.
  3. Personalized recommendations extended to marketing emails, highlighting products relevant to each customer's unique shopping journey.
  4. The system continuously improved by learning from user engagement and conversion outcomes.

Key Capabilities: Real-time personalization • Behavioral analysis • Cross-sell optimization • Continuous learning from user engagement

Results

Average Cart Value

+35%

Increase driven by intelligent upselling and cross-selling.

Email Conversion

+60%

Lift in email conversion rates with personalized product highlights.

Cart Abandonment

Reduced

Significant reduction in cart abandonment, boosting total sales performance.

ROI Timeline

3 Months

The AI system paid for itself through improved revenue efficiency.

Strategy

In today's market, one-size-fits-all recommendations no longer work. Tailored AI systems designed around your customer data deliver the kind of personalized, dynamic experiences that drive loyalty and repeat purchases — helping niche e-commerce brands compete effectively against industry giants.

Why This Matters

  • Customer Expectations: Modern shoppers expect Amazon-level personalization regardless of brand size.
  • Competitive Edge: AI-powered recommendations level the playing field against larger competitors.
  • Data-Driven Insights: Continuous learning means the system gets smarter with every interaction.
  • Revenue Multiplication: Small improvements in conversion and cart value compound dramatically over time.
  • Customer Lifetime Value: Personalized experiences drive repeat purchases and brand loyalty.
Customer Story: AI-Powered Video Ad Production at Scale

Marketing Team Generates High-Quality
Video Ads in Hours, Not Weeks

AI-powered video production reduces campaign creation time by 95% using Google Veo

Customer Overview

Industry
Travel & Entertainment
Use Case
Generative AI Video Production
Campaign Type
Destination Marketing
Distribution
Digital & In-Flight

A marketing team responsible for promoting global travel destinations needed to produce a constant stream of fresh, high-quality video content for in-flight entertainment and digital advertising campaigns. With hundreds of destinations to showcase across multiple markets, traditional production methods couldn't keep pace with demand.

Challenge

Traditional production — involving creative agencies, travel shoots, and post-production — was costly, time-consuming, and logistically complex, often taking weeks to produce a single 30-second ad. This limited the team's ability to adapt campaigns quickly to market trends or seasonal travel spikes.

Key Challenges

  • Traditional video production required 3–4 weeks per 30-second ad
  • Physical location shoots created high costs and logistical complexity
  • Limited content volume constrained campaign variety and testing
  • Slow turnaround prevented rapid response to seasonal travel trends
  • Agency dependencies created bottlenecks and budget constraints
  • Maintaining brand consistency across dozens of destination videos

Solution

The marketing team implemented an AI-powered video production pipeline using Google's latest generative AI technologies:

Google Cloud Products Used

Google Veo
Vertex AI
Gemini for Workspace

Technical Architecture

→ Destination selection & campaign brief
→ Gemini for Workspace → Script generation
→ Style guides + reference imagery compiled
→ Google Veo → Cinematic video generation
→ Human review & approval
→ Deployment to digital & in-flight channels

Implementation Workflow

  1. The team selected a destination to promote (e.g., "Kyoto in Autumn").
  2. They used Gemini for Workspace to brainstorm and generate a compelling 30-second video script highlighting the city's cultural and visual appeal.
  3. The script, along with style guides and reference imagery, was fed into Veo, Google's generative video model.
  4. Veo produced a high-quality cinematic video clip that captured the desired tone and visuals — all in hours rather than weeks.
  5. The final assets were quickly reviewed, approved, and deployed across digital channels and in-flight entertainment systems.
Example Campaign: "Kyoto in Autumn"

Script generated by Gemini highlighting cultural landmarks, fall foliage, and traditional experiences. Veo created cinematic footage showing temples, cherry blossoms, and street scenes — all without a physical production crew.

Results & Business Impact

Time Efficiency

95%

Reduced ad production time from 3–4 weeks to under 1 day.

Cost Savings

80%

Eliminated physical shoots and editing labor, saving ≈ $50,000 annually for mid-size campaigns.

Creative Scalability

10x Output

Enabled production of dozens of destination videos per month with brand consistency.

Engagement Lift

+25%

Increased click-through rates on destination ads due to richer, faster content rotation.

Key Benefits

  • Rapid campaign iteration enables A/B testing and seasonal responsiveness
  • Dramatically lower production costs allow coverage of niche destinations
  • Consistent brand voice and visual quality across all generated content
  • Reduced dependency on external agencies and production crews
  • Faster time-to-market improves competitive positioning in travel marketing
  • Environmental benefits from eliminating unnecessary travel and location shoots

"Google Veo has fundamentally changed how we approach video content creation. We can now test dozens of creative concepts in the time it used to take to produce a single video. The quality is cinematic, the turnaround is lightning-fast, and our engagement metrics have never been better."

— Director of Digital Marketing, Travel & Entertainment Company

Looking Ahead

The marketing team plans to expand their AI-powered production capabilities to include:

  • Personalized destination videos tailored to customer preferences and travel history
  • Multi-language versions of campaigns generated automatically for global markets
  • Real-time content updates based on seasonal events and local festivals
  • Integration with customer data platforms for hyper-targeted advertising

By leveraging Google Cloud's generative AI capabilities, the organization has transformed video production from a bottleneck into a competitive advantage — enabling creative agility at scale.

Customer Story: Automated Podcast Creation from Live Sports Commentary

Sports Broadcaster Transforms Live Commentary
into Same-Day Highlight Podcasts

Automated podcast creation reduces production time by 93% using Google Cloud AI

Customer Overview

Industry
Sports Broadcasting & Media
Use Case
Content Automation
Size
Mid-sized Sports Network
Region
North America

A regional sports broadcaster manages hours of live event commentary daily across multiple sporting events. The organization needed to transform raw commentary into engaging, shareable content that could be distributed to fans immediately after events concluded.

Challenge

Creating highlight reels and post-event summaries manually was slow and resource-intensive, often taking an entire production team several hours per event. By the time the recap was ready, fan interest and social engagement had already peaked — leading to missed opportunities for timely content distribution and reduced viewer retention.

Key Challenges

  • Manual transcription and editing required 5+ hours per event
  • Delayed content release reduced fan engagement and social media reach
  • High production costs limited content output for smaller events
  • Inconsistent quality across multiple simultaneous events
  • Limited scalability during peak sports seasons

Solution

The broadcaster implemented an automated podcast creation pipeline using Google Cloud AI and serverless technologies:

Google Cloud Products Used

Cloud Storage
Speech-to-Text API
Vertex AI
Cloud Functions

Technical Architecture

→ Live commentary audio → Cloud Storage
→ Cloud Function trigger → Speech-to-Text
→ Time-stamped transcript generated
→ Vertex AI analyzes transcript for exciting moments
→ AI generates 30-second highlight scripts
→ Polished podcast ready for distribution

Implementation Workflow

  1. Live commentary audio was captured and stored in Cloud Storage.
  2. A Cloud Function triggered Speech-to-Text to generate a full, time-stamped transcript.
  3. The transcript was sent to a Vertex AI generative model with a prompt to detect the top 5 exciting moments using cues like keywords ("goal," "crash," "overtake"), exclamations, and sentiment.
  4. Vertex AI generated short 30-second highlight scripts for each key moment.
  5. These scripts were converted into audio using text-to-speech or recorded by a human host — producing a polished "daily highlights" podcast in minutes instead of hours.

Results & Business Impact

Time Savings

93%

Reduced highlight production from ~5 hours per event to 20 minutes.

Cost Reduction

70%

Automated workflows cut production costs, saving an estimated $30,000 annually.

Fan Engagement

+45%

Same-day release of highlight podcasts boosted daily listens and social media shares.

Scalability

Multi-Event

System scaled effortlessly across multiple sports events year-round.

Key Benefits

  • Same-day content delivery captures peak fan interest and engagement
  • Smaller production teams can maintain consistent output across multiple events
  • Automated quality and formatting ensures professional results at scale
  • Reduced time-to-market improves competitive positioning in sports media
  • Lower operational costs enable coverage of more sporting events

"Google Cloud's AI capabilities transformed our production workflow. What used to take our team an entire afternoon now happens automatically in minutes. We're able to deliver content while fans are still talking about the game, which has completely changed our engagement metrics."

— Head of Digital Content, Sports Broadcasting Network