Responsible AI
AI-Driven. People-Focused.
As we harness AI to make our software more intelligent, we unlock the potential to make our brands more human. By automating routine tasks, AI frees us to invest more time and energy into meaningful human connections, creativity, cultural enrichment, community building, and addressing societal challenges.
We aim to leverage AI to elevate individuals, enhance professional capabilities, and transform organizations. This vision can only be realized through an unwavering commitment to responsible AI implementation across all business functions.
We’re confident that AI will bring unprecedented positive changes to business and society. However, we must proactively address its impact on career trajectories, job markets, and personal privacy. We can navigate these challenges ethically and effectively by focusing on people first.
It’s crucial to engage in open, honest discussions about AI’s implications now. By doing so, we can shape this transformative technology to benefit humanity, rather than allowing it to develop unchecked.
As AI rapidly evolves, it’s imperative for leaders to establish clear principles, policies, and procedures that put people at the center of technological advancement. This approach ensures that as we become more AI-driven, we remain resolutely people-focused.
Our Responsible AI Principles
- We believe in the responsible design, development, deployment and operation of AI technologies.
- We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
- We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.
- We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.
- We believe in the power of language, images and videos to educate, influence, and affect change. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
- We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions.
- We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.
- We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
- We believe in intelligent automation without dehumanization, and the potential of AI to have profound benefits for humanity and society.
- We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.
- We believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives.
- We believe in partnering with organizations and people who share our principles.
How We Use AI Today
While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing, specifically content creation for our blog, podcast, webinars, digital ads and long-form content (e.g. reports, blueprints).
We use a collection of Software-as-a-Service (SaaS) products for:
- Speech-to-text transcription
- Content summarization
- Outline generation
- Image generation
- Copywriting
- Ideation
About This Document
This document is courtesy of the Marketing AI Institute and is used by their generous share via Creative Commons Attribution-ShareAlike 4.0 International License. 
